| Leading agency: | Unión de Consumidores de Cádiz |
| Area(s) of intervention: | Province of Cadiz |
| Total budget: | € 30.100 |
| NOPLANETB contribution: | € 27.090 |
| Duration: | 18 months |
| Starting date: | 1st of November 2018 |
| Contacts: | ucacadizjerez@gmail.com |
Summary of the project
The development and execution of our Project will be based on questions such as: the reconsideration of the current production, the commercialization and consumption models. The main goal of our work will be an analysis of reality from a critical approach. It would be taken as a good device to lead to a transition for better and sustainable consumption and production habits. Instructive tasks will promote the information, explanation and awareness about a conscious, solidary and quality consumption. We will perform some information and promotion programmes on regional and local consumption. We will perform some information and promotion programmes on regional and local consumption. Not only we will focus on that but also on those that can reduce the negative effect of active tourism regarding environmental, sociocultural, economic and sustainability areas. All these programmes will take place in the different school centres along the region of Cádiz, and they will be addressed to every level of secondary school education. By means of that, we try to encourage all citizens active participation, having the support of the elder via cultural partnerships. Consumers´s education is highly important due to the fact that the lack knowledge is a way of activating an irrational and excessive consumption, it also contributes to the delay of social values, so we must have consumption as object of study both for young and adults.
Beneficiaries
- 400 young people
- 300 old people
Overall achievements
The Cádiz Consumers’ Union asked primary and secondary school pupils from more than 30 educational centres in the province of Cádiz to back “a consumption with values”, enabling them, through educational workshops, to broaden their knowledge in relation to responsible and sustainable consumption and production, recycling and the use of natural resources. It also raised awareness among adults about local sustainable tourism and the promotion of local economy, with the aim of achieving a change in their habits.
The project allowed more than 1,500 young, and not so young, people to become aware of the impact of consumption and its environmental damage on the ecosystem and ways to mitigate it.